Juan de Dios Ortuzar
TRANSPORT & MOBILITY
Full-time professr at the Academic College of Engineering, PUC since 1972. A pioneer in the development of discrete choice models and its application to determine willingness to pay to reduce externalities (accidents, noise and pollution). Together with his collaborators, he has developed methodologies currently used in Australia, Spain and Norway. In 2007 he joined the Millennium Institute Complex Engineering Systems, in 2009 he was invited to participate in the TEMPO project, funded by the Norwegian government, in 2010 he joined the Chilean team leading the BRT CoE-Accross Latitudes and Cultures (funded by the Volvo Research and Educational Foundations), with the participation of MIT, Sydney University, Technological University of Lisbon and EMBARQ, and in 2012 he joined the Center for Sustainable Urban Development (CEDEUS) FONDAP funded.
He has taught to several generations of professionals and specialists (including 10 PhD and more than 30 master’s) with a deep dedication to the work in the academic field, the government and professional practice in Chile, Latin America and Europe. He has published over 100 articles in scientific journals, 35 book chapters and nine books. His book Modelling Transport, is a remarkable one. Published by Wiley, it has sold more than 14,000 copies (until its fourth edition), which reflects the state of the art in the discipline and is used as a basic text in most graduate programs in global transportation. He is also co-author of the Micro-simulation game GUTS, used to train urban planners in over 50 academic institutions worldwide.
He has led or advised important transport studies in Latin America and Europe, involving the application of advanced techniques demand modeling. In particular, he pioneered the analysis of the demand for intercity concessions using preference surveys and flexible discrete choice models.